As well as enabling effective communication with existing customers, email marketing will help your business capture new leads, nurture and understand them, market to them, and ultimately convert them into Sales opportunities. Correct setup can seamlessly synchronize contacts data with your main CRM (customer contact database) and reduce manual work by automating workflows.
Capture new leads via effective website landing pages, effective calls-to-action, and desirable content such as white papers and articles.Next Process
When leads enter the email database they are allocated to one or more segmentations (groups defined by the data entered)) for highly targeted message delivery.Next Process
Automated journeys can then engage with that customer, using their interactions at each point to define what is sent and when. Further segments can be created on this data.Next Process
Send manual ad-hoc campaigns alongside your automations; ranging from news, to promotions, to service alerts, and transaction notifications.Next Process
Integrate email with social engagement and search advertising to nurture not only new leads, but existing customers to stimulate enquiries and referrals.Next Process
Email reporting covers opens, clicks, bounces, unsubscribes, and all visible on aggregate and broken down to each user, in our email platform. Combine this with your website analytics for amazing intelligence!Next Process
Because copy and pasting is so 2016, your website should pass new subscribers and contacts straight into your email marketing system, CRM, recruitment software, etc. etc.Next Process
Keep compliant with GDPR and data protection laws with fully automated and instant unsubscribe management, with our email marketing system. We can even automate the unsubscribing of these contact from your CRM too!
(Our approach ties email marketing in with GDPR compliance and Privacy Policies, and presents emails in line with your legal basis for the communication; Legitimate Interest, Consent, Contract, etc. )
Our web development expert will love to hear more from you and help you decide what type of website you need for your business. Feel free to contact us anytime.Get in touch